There are no SEO secrets...

Only knowledge.

Over the next few weeks this website will be debunking the "non-hype" that "internet marketing guru's" have been peddling as their "Secrets".

For an example - let's use Andy Jenkin's and Brad Fallon's "StomperNet" marketing tactics.

This is simple SEO that is widely known to REAL SEO experts
and is available FREE to anyone.

Andy and Brad have managed to charge a great number unsuspecting people almost $800 per MONTH for what you will get for free - here, now, and in many other resources on the net that we will list here soon.

This site has been established to unmask of the nefarious marketing techniques Andy and Brad have used, namely HYPE, DECEIT and FEAR-MONGERING.
(In the coming days, clear examples of each of these techniques will be provided and proven.)

NO REAL BUSNIESS USES THIS TECHNIQUE TO SELL A PRODUCT
- EXCEPT INTERNET MARKETING HYPSTERS & CHARLATANS.

HEY, BRAD AND ANDY: If you're going to sell a product online, open a store, and put the product in your catalogue. Then do traditional marketing giving the facts and benefits of your product. Anything else is HYPE.

Yes, their method sells product, maybe more so... but through HYPE, DECEIT and FEARMONGERING. Is that how YOU want to convert sales? If so, they'll gladly take your money.

At least REAL businesses do this less obtrusively. :)

Here is just a small sample of people who's feelings are clearly displayed on a well known industry website, owned by one of the few internet marketing 'gurus' that generally uses reason and logic to recommend products, not hype BS:
» READ MEMBER COMMENTS

Here is an excerpt from an email I received from someone once I mentioned I was going to expose this:

"(Paul,) I read your posts over at Eric's Tips, and all I can say is THANK YOU for saying some of what I've been thinking.

This net marketing world is so full of crap and hype that it is sickening.
It's very much like the snake pit heyday of Multi-Level Marketing (MLM) or those low-life televangelists who steal money from the gullible. The so-called gurus all link to each other and hype each other's recycled products. I suspect that most of them are making their money from selling these products rather than practicing what they preach.

I am finding a whole 'snake oil' whiff about much of the practiced techniques of online marketing, and a hint of sulphur about the 'gurus'
themselves. Every one of them has a magic or secret 'system' and swears that theirs is the one that works and it will only cost you xxx. The successive hysterical emails trying to create camaraderie as they hype to excess are a real turn off. There is always this side show atmosphere of "act now, or else" and "you'll never see this page again, so buy now, or lose out on xxx".

Plus the artificially high pricing on very ugly one-age websites with the immediate markdowns and so-called bonuses just screams "SCAM". They sound more like degenerate gamblers at a race track than true experts. And if one doesn't buy in, then their implication is that one isn't serious about one's business. The other excuse they use - if you do buy in and find it to be worthless advice - is that if their program doesn't work for you, then you're simply not working it hard enough so it is all your fault.

I also find all this article 'scraping', more properly known as plagiarism - since they are actually stealing information from legitimate sites - to be unsavoury. And using computer programs - which they are glad to sell you - to rewrite material that doesn't even belong to one in the first place? Out and out sleazy. They teach you to use this text to create useless one page sites with less than 500 words that really offer no helpful information, but are loaded up with ads, and forced to the top of Google and other engines and directories.

Whoever said recycling is just about newspapers and plastic bottles hasn't viewed the crap fest of online marketing. All these packages of articles being sold to thousands of people mean that all the same content, most of it not original anyway, is being recycled on a great many sites. Everyone is selling the same PDFs of private label stuff. I note the techniques that are being sold in packages as a way to make money from the unsuspecting are exactly the same ones trying to get me to buy the packages and programs.

Many people feel that Eric Holmund gives the straight goods, but lately I have not been able to differentiate his hyping from the hyping of others pushing the identical group of products. The screaming emails are the same as those coming from others, and so are the affiliate sites, and that's because they are all getting paid to promote the same stuff. But it doesn't have to be that way. Eric's reputation as a straight-shooter is probably strong enough that he could simply suggest to his list that he feels a certain product is something they should look into.

I have also been very disappointed by Joel Comm's recent descent into hyping the products of others, many of them over-priced and some of them worthless as they are just recycled and repackage offers. I greatly admire Joel, and have been tremendously impressed by him in the past. No one can dispute Joel's uncovering and revealing the best way to optimize the AdSense program. Maybe anyone could have figured it out eventual, but it was Joel who put it into plain English and provided a roadmap.

Pro blogger Andy Wibbels seems to have newly climbed aboard the hype train too. I recently received a classic screaming hype urgent email trying to get me to sign up for 'coaching' - provided at a steep discount of course if I enrolled right away - by a big team of people who are supposedly experts.

The hyping and the recycling has to stop. Previously, it was Butterfly Marketing, now it is StomperNet and Affiliate X. Soon it will be something else, and then something else, and then something else ad nauseum. Oh, the graphics will be different, and the copy might be altered, but it will be the same material, the same secrets pushed, using the same urgent freak-out screaming over-hyped techniques which are an insult to the intelligence.

This is not marketing on steroids, it's marketing on Ritalin.

What I really found hilarious is the excuses made by some of the so-called top level people like Ben Shaffer who said they really, Really, REALLY wanted in to StomperNet, but for some reasons, weren't able to get in, and this was after they had all sent me email after email telling me to get in right away. No way they are spending 10 grand on that, especially when they are getting commission to promote it.

Kind Regards,

Tari Akpodiete

HERE'S WHAT STOMPERNET IS ALL ABOUT:

LINK NETWORK

All of the members of StomperNet are just going to be linking to each other in a way that is not detectable by Google (hopefully, for Andy and Brad), using keywords as the link text. More PROOF below:

Here is Andy Jenkins talking about how their link network of sites avoids the Google Sandbox, as well as the recent algorithm and data center updates and data pushes at Google:

6:40 to 6:42 of audio interview with Frank Kern - released Oct 5/06

"...that's not the case with our sites because of the way we build incoming link popularity."

This is NOT A SECRET. It is a widely known technique called "Google Bombing", and is discouraged by Google.

Here's proof this is what they are doing:

Google has a very neat tool called the 'allinanchor:' feature. It tells you what sites have the anchor text you are searching for pointing to them. It lists the sites with the most links using that text as anchor text (the sites that have the most links pointing to them with the keyword) at the TOP.

The classic example of a Google Bomb is 'miserable failure', in which google returns George Bush's web page as #1. Want to know why or HOW this happened? - read the blurb STRAIGHT FROM GOOGLE - ABOVE THE RESULTS.

Here's proof the 'allinanchor:' feature shows who has the most 'google bombs':

These are links to the actual results, but do the searches yourself if you don't believe them:

allinanchor:miserable failure

Now, to prove this is what StomperNet is doing - here's what a little research revealed:
(These are actual sites that have been taken from the StomperNet sales page - with the results they claim to be getting in Google).
MSN is used to show 'links to' because Google filters many of these sites out of their link: search results.

Sydney Johnston
auction-genius-course.com
#1 on Google for "What to Sell on Ebay"
allinanchor:what to sell on ebay
here's who links to her: link:auction-genius-course.com - yes, that's 14,000

Nicole Heyrman
simplypokerchips.com
#1 & #2 on Google for"Professional Poker Chips"
allinanchor:professional poker chips
here's who links to her: link:simplypokerchips.com

Michelle Chance
aperfectwallet.com
#1&2 on Google for " Money Clips"
allinanchor:money clips
here's who links to her: link:aperfectwallet.com

Don Schnure
pctattletale.com
#1&2 on Google for " Chatroom Monitoring Software"
allinanchor:chat room monitoring software
here's who links to him: link:pctattletale.com

Mona Pennypacker
duntonhotsprings.com
#1 on Google for " Exclusive Resort Wedding"
allinanchor:exclusive resort wedding
here's who links to her: link:duntonhotsprings.com

That's just the first 5 sites the list as examples of their "StomperNet"... you can check the rest yourself.

mmmm, mmmm... that puddin was GOOOOOD!!!!!

INTERNAL LINK STRUCTURE

They also touch on the internal link structure of their sites in this audio. Here's what they are doing: creating a navigation structure that 'funnels' keyword variations from broad based to focused.
EG: top level nav would be 'baseball'. Within the 'baseball' category you might have "baseball cards', 'baseball gloves', 'baseball bats', 'baseball memorabilia' and 'baseball caps'. Then, within each of those sub-categories, there are very specific variations of the upper level theme. So, 'baseball cards' may have within it; 'antique baseball cards', 'collectible baseball cards', 'recent baseball cards', and 'all-star baseball cards'... This tells the search engines CLEARLY what your site and pages are about. Links tell YOU AND THE SEARCH ENGINES what a page is about.

So, you might say, "well - OF COURSE that's how you would structure navigation...." and it seems common sense, but you'd be surprised how many sites DO NOT DO THIS. It's probably the VAST MAJORITY.

This link method that they will be using for on-site linking (link structure on a site) is called "SILOING" - more here.

See it in action on their site: myweddingfavors.com

KEYWORD RESEARCH

The most important part of SEO is keyword research - OPTIMIZE FOR WHAT PEOPLE ARE ACTUALLY SEARCHING FOR. Makes sense, eh? Here's everything you need to know to get started with keyword research - WordTracker

Here's some excllent link building info too: LinkBuildingBlog.com

Benefits of linking, from me.

Stay tuned over the next few weeks for more info...

oh yeah, did I tell you this was all - - - - - FREE!

Thanks for reading.

Best Regards,

Paul Marek - www.3ring.com